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If Contestant #1 can be convinced that bloggers have a place in their brand marketing strategy, they can become one of the other contestants.
Contestant #3 This contestant is confident that bloggers can benefit their brand, but their needs are temporary.
So, in the blogger relations dating game, which contestant are you?
Contestant #1 Contestant #1 doesn’t see the potential a blogger/brand relationship has for their future.
Do a test run with a modest selection of bloggers on a product or campaign topic that you either have the resources to experiment with or know has been successful in other media outreach campaigns.
This way, if you’re not completely won over by the results, you haven’t risked a lot.
In the world of blogging, a long-term commitment is usually a year.